Business Agility Foundations Canvas

Are you a leader, professional or transformation lead looking to develop Business Agility within your organization or team?
This Interactive Canvas gives a brief overview of the Foundational topics. The structure follows the philosophy as intended by A. Osterwalder, with Business Agility in the center, the input on the left side, and the outcome on the right side. The left side articulates the Critical Drivers, frameworks to manage Complexity, Lean Change and Agile Leadership. The right side describes practices to discover, validate and deliver Customer Value supported by a Modern Organization. [CLICK on a canvas element for more details]

Business Agility Foundations Canvas
Critical Drivers How to deal with Complexity? Lean Change Business Agility Motivation 3.0 Value Discovery Customer Lean Startup Value Delivery Modern Organization Agile Leadership Managing Bias Polarity Mapping

Critical Drivers

Business leaders and professionals are confronted with volatile, complex and highly uncertain markets. The fourth industrial revolution is still evolving, but organizations are urged to adopt smart technologies and upskill their workforce. This adds even more complexity. Finally, every business has to be aware of new entrants with disrupting business models.

How to deal with Complexity?

Cynefin Framework (David J. Snowden) can help to categorize the problem you are facing and respond accordingly. In this way you avoid using the same problem solving approaches in all situations. The Cynefin framework recognizes 5 context domains: Obvious, Complicated, Complex, Chaotic and Disorder.

Lean Change

The Lean Change Method is a method to initiate a Managed Change with co-creation and collaboration. It integrates the Kotter 8-step process with Lean Startup Thinking and Kanban. The concept of Minimum Viable Changes and use of transparent practices help to deal with the uncertainty around major changes.

Key concepts are: Negotiated Change, Validated Learning, and the Lean Change Canvas.

Business Agility

Business Agility is the capability of an organization to rapidly adapt to market and environmental changes and create and leverage customer value in productive and cost-effective ways.

Motivation 3.0

Human motivation is largely intrinsic, and can be divided into three categories;

  1. Autonomy – the desire to be self-directed
  2. Purpose – the desire to do something that has meaning
  3. Mastery – the urge to get better skills

Old motivation models were driven by extrinsic factors like rewards and fear of punishment.

Source: Daniel Pink - Drive

Value Discovery

Design Council’s Double Diamond represents a process of exploring an issue (divergent thinking) and then taking focused action (convergent thinking). The first diamond aims to explore and understand the problem, wwhile the second diamond explores the solution.

Design Thinking is a non-linear, iterative process to solve complex problems. It involves five stages to understand the human needs, reframe problems and discover solutions with a hands-on approach. It’s most useful in tackling complex problems that are ill-defined or unknown.


The heart of Business Agility is the very reason we exist: our Customer.

Your customer could be a paying client (of a private organization), a citizen (for a public sector organization), or an abstraction like ‘climate’ (for a Non-Profit Organization). In case of ‘internal’ customers like another division, you must keep the end customer in mind.

Lean Startup

The Lean Startup Method provides an approach to learn how to build a sustainable business. This approach is based on validated learning:

  • Build - Turn ideas into valuable products or services
  • Measure -  Measure the customer response
  • Learn - Pivot or Persevere

Value Delivery

Various Agile Practices support the Value Delivery. Scrum focuses on picking up work in a cadence, while Kanban focuses on a continuous flow of work based on available capacity.

User Story Mapping is a technique for creating a shared understanding amongst the team of who your users are.  It gives an overview of the user’s journey through your product/ service, including the activities and tasks they would typically complete.

Modern Organization

  • The purpose of an organization is the fundamental reason why the organization exists.
  • In a Teal Organization the world is seen as neither fixed nor machine-like. Instead, it’s viewed as a place where everyone is called by an inner voice to contribute based on their unique potential.
  • Customer Centricity is putting your customer first and at the core of your business.
  • Cross-functional and Self Organizing Teams are two characteristics of an Agile Team

Agile Leadership

  • Building Trust
  • Encouraging, Empowering, Developing and Protecting People
  • Developing and communicating a compelling vision
  • Developing a learning organization with a growth mindset and open mind
  • Nurturing intrinsic motivation

Managing Bias

The Ladder of Inference (Peter Senge - The Fifth Discipline) helps you draw better conclusions, or challenge other people's conclusions based on true facts and reality.

Polarity Mapping

Polarity Mapping (Barry Johnson) about how to deal with dilemma's with Both/ And Thinking.

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