AgilITY in Marketing

ICAgile Certified Professional in Agility in Marketing

Develop Agile Marketing Leaders & Teams

First Agility in Marketing training in the Netherlands with ICAgile Certification

The marketing profession is at the frontline of constant market changes and shifting customer preferences and expectations. The pressure on modern marketers to explore new customer channels, create innovative products and master new digital technologies is also high, while they also have to run and maintain existing marketing operations.

This training helps marketers to better manage the VUCA (Volatile, Uncertain, Complex, Ambiguous) reality, adopt the Agile mindset, structure teams and apply Agile ways of working. A combination of being agile and doing agile. 

This training is available in classrooms (in-person) and live online. Upon successful completion of this training, participants will receive the ICAgile Certified Professional in Agility in Marketing certification.

Program training workshop

Value Creation & Delivery
    • The fundamentals of the Agile mindset and Agile ways of working
    • Why international organizations, such as ING, LEGO and Microsoft, are undertaking Business Agility transformation to be relevant in today’s competitive world
    • Change Management techniques to support the Agile Transformation process
    • The benefits of co-creation methodologies (e.g. Design Thinking and Story Mapping) for effective marketing campaigns and activities
    • The operational aspects of Agile (structures, processes and scaling)
      • Kanban to increase transparency, focus, productivity, predictability and quality
      • Scrum to manage activities, increase team effectivity and deliver value faster
      • Scrumban (a combination of Scrum and Kanban)

In-Person & Live Online

This training will provide a balanced learning experience of both theoretical Agile knowledge and implementable Agile practices.

  • Interactive group sessions with your peers. Participants will experience individual exercises and group learning activities.
  • Including registration ICAgile Certified Professional
  • Case studies and examples of Agile Marketing implementations will be provided to reinforce Agile learning.
  • Language: English
  • 2 Days
  • The in-person classes have limited seats available due to COVID-19 measures. Please read the Dutch measures


  • 4 Days 3.5 hours/ day
  • The online classes offer an engaging experience with Agile learning activities built in Miro – an online collaborative whiteboard platform. 

Target Audience

  • Managers, leaders and agile practitioners who are looking to develop business agility within their organization or teams
  • Marketing teams who are looking for more transparent, productive, innovative and effective ways of working.
  • Transformation leads, such as those exploring people and structural aspects of an Agile transformation.


ICAgile - Agility in Marketing 2021

ICP-MKG 2021 – Online | May Class
  • May 27, 28, June 3, 4 – Time: 14.00 – 17.30 hours (Central European Time)
  • Price: € 1195 (excl. BTW)
Training Details
  • 14 hours live online training with Kaboel Karso & Guido Liem
  • 4 days: 3.5 hours/ day
  • Schedule can be customized for in-house training
  • Interactive group sessions with your peers. Participants will experience individual exercises and group learning activities.
  • Including registration ICAgile Certified Professional
  • Access to training material downloads and Miro Activity Templates to use with your colleagues and teams
ICAgile International Consortium for Agile
  • This course is accredited by the International Consortium for Agile (ICAgile), the largest accreditation and certification body for Agile education.
  • ICAgile-accredited courses focus on delivering knowledge and skills that combine “being agile” with “doing agile.”
  • Participants who successfully complete this course will be awarded the ICAgile Certified Professional – Agility in Marketing (ICP-MKG) certification.
Contact Us
Contact Us

Please send us a message by filling out the form below and we will get back with you shortly.

Business Agility Academy
Keizersgracht 127 - Amsterdam
Guido Liem
Kaboel Karso
Scroll to Top